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Digital Transformation Success: Mutual Médica Boosts Portal Traffic by 60% thanks to Strategic Revamp with Mimacom

Mutual Médica, dedicated to providing top-notch services to its members, recognized the need to modernize its three web portals to enhance user experience, streamline content management, and ensure adaptability to evolving market demands. To achieve this, they turned to the innovative expertise of Mimacom.

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Mutual Médica enlisted Mimacom to renovate its three portals, aiming for greater autonomy in content management, improved SEO visibility, and an optimized user experience across all devices. Our team recommended leveraging Liferay 7.4, fully utilizing the platform’s base tools while avoiding excessive customizations to ensure scalability and system stability. This approach would enable Mutual Médica to not only enhance usability and accessibility but also to manage content more efficiently and autonomously. This solution would empower Mutual Médica to swiftly adapt to the changing needs of the market and its users, establishing a solid foundation for continuous growth.

The challenge

  • Enhanced portal autonomy for non-technical users.

  • SEO optimization to boost visibility, navigation, and user experience.

  • Updated design for improved adaptability across devices.

  • Reorganized content for more effective presentation of products and services.

The solution

Mimacom and Mutual Médica collaborated across all project phases, ensuring the platform’s security, stability, and scalability. Liferay 7.4 was used for all three portals, focusing on its core features to avoid extensive customizations and future dependencies.

The benefits

  • Enjoy custom development without future dependency risks.

  • Fully capable of managing the platform autonomously, even for non-technical users.

  • Can quickly implement new features and improvements.

  • Adapts efficiently to user growth and evolving needs.

  • Self-sufficient in updating content across web channels based on needs.

  • Improved visibility on key search engines.

  • Significantly increased portal usability and accessibility.

  • Technologically ready to face future market challenges with Mimacom's support.


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